In a day and age where social media numbers hold a significant importance on how your brand is viewed, it is significantly difficult for smaller accounts to get noticed by makeup brands.
When I first started and did research on how to get PR packages, there was an equal amount of blog posts suggesting how to boost your following/engagement to 10K on Instagram as there was giving direct advice on how to approach brands.
Reading all those blogs I couldn’t help to feel disheartened...
This is because (1) I don’t have a following that’s even close to 10K (2) I don’t think that sending emails to brands would do any good
However, within a year of starting my business, I am lucky enough to say that I have received multiple PR packages.
Before I tell you how I got the PR packages, I would like to mention that I have never thought (with my current social following) I had the leverage to reach out to brands.
I think brands send out products to influencers because they believe those people will not only create great content, but also bring traffic to their site. The leverage from those influencers is their brand image, their social following, along with good content.
I think with a vast number of people trying to get PR packages and brand deals, brands have an insanely long list of people to choose from, so lacking one of those three leverage points will probably exclude you from getting PR packages.
Because of this, I felt pretty amazed when I was approached by brands.
Looking back, I never dreamt of being approached by brands. To me, even getting noticed by brands was enough. And I think that does play a big factor when it comes to brands sending you free products.
Here are my tips on getting PR packages (and getting noticed):
1. Tag all the makeup brands you use: When I post a beauty shot on my social media accounts, I often include all the brands I used. Not just mentioning the brands in the comments section, but also tagging them on the photo itself. On top of this, you can browse their social media page and see what hashtags they include in their bio. For example, Touch In Sol has the hashtag #solbabes for all their makeup brands and Realher Makeup has the hashtag #REALHERmakeup.